Lesson Zero

Before your product reaches the classroom, you need Lesson Zero - EdTech marketing that educators actually trust.

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EdTech deserves better than generic marketing

Another login. Another setup tutorial. Another layer between teacher and student. Educators are exhausted by technology that promises to help but creates more work.

We create videos that show how your EdTech product is different - how it brings teachers closer to learning, not further from it. Because we understand both the craft of filmmaking and the reality of teaching.

We speak educator

Lesson Zero was founded by a documentary filmmaker and former educator who spent years in the classroom before producing educational videos at Cornell's Center for Teaching Innovation.

We help EdTech companies create marketing that speaks to teachers about solving real problems, not just selling features.

Find the video that fits your business

We offer video production services designed to meet EdTech companies at every stage - whether you're testing your first concept, ready to launch professionally, or have real users whose stories need to be told.

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Stories of innovative teaching

Case studies showing how educators use technology to transform the learning experience.

LiDAR Learning in Landscape Architecture

Cornell University

Interactive Economics

Cornell University

Experimenting with Classroom AI

Cornell University

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Let's tell your story

Ready to create video content that resonates with educators? Let's talk about your product and your audience.

Let's Talk About Your Story